People's Revolution

Here's a synopsis of what People's Revolution is really about.
What made you want to start People’s Revolution?
I already owned a pretty significant, prototypical PR company called Cutrone & Weinberg, which turned into Untitled, probably the largest management company in the country. But I can’t help myself because when I see something really good, I want to tell other people about it! So when I sold my first company and started People’s Rev, I decided that I wanted to make a company of the future—I told everybody fashion is the new rock and roll! I wanted a PR company that told the truth versus cheer-leaded, represented only things that I really believed in. It’s all very idealistic. I mean, the name itself, People’s Revolution, means the world will change when we change ourselves.

What are some of the ways in which fashion PR differs from other industries?
I think when you're a specialist in PR it's like asking the question, "What's the difference between an orthopedic surgeon and a radiologist?" I mean, there's a lot of difference, you know. But, I think that branding is branding. The great thing about fashion is that it changes every six months, and you never get stuck for two years, or even eight months, like a movie campaign. And of course, the clothes don't talk back. The clothes aren't going to call you and make you call their lawyer. They're not going to wake you up in the middle of the night because they were busted leaving a club with a drag queen. The clothes are the clothes, and usually the designers are manageable.

What accomplishment at People's Revolution are you most proud of?
That I've never bounced a payroll.